Template-Type: ReDIF-Article 1.0

Author-Name: Nikolett Deutsch
Author-Workplace-Name: Corvinus University of Budapest
Author-Email: nikolett.deutsch@uni-corvinus.hu

Author-Name: Éva Pintér
Author-Workplace-Name: University of Pécs
Author-Email: pintereva@ktk.pte.hu

Title: The Link between Corporate Social Responsibility and Financial Performance in the Hungarian Banking Sector in the Years Following the Global Crisis

Abstract: The hectic economic changes in the past decade and the subsequent regulatory
tightening have had a substantial negative impact on the operation of banking service
providers. These providers have sought to arrest the decline in their profitability, to
re-establish trust with their customers and to reinforce their competitive position
with tools that presented banks as institutions which promote corporate social
responsibility on the financial and capital markets, involving concepts such as
responsible banking, green banking and ethical banking. However, the true extent of
this rapid response focusing on corporate social responsibility and its effect on banks’
long-term performance are difficult to measure. This study explores the assessment
and measurement methodologies pertaining to the financial sector, and examines
a sample of seven dominant market participants in the Hungarian banking sector
to determine the relationship between banks’ corporate social responsibility, its
integration into operating activities and banks’ financial performance in 2006–2013.

Classification-JEL: G00, G20, G21, G30
Keywords: corporate social performance (CSP), corporate financial performance (CFP), banking sector, Scholtens CSP
Pages: 124-145
Volume: 17
Issue: 2
Year: 2018
File-URL: http://english.hitelintezetiszemle.hu/letoltes/fer-17-2-st5-deutsch-pinter.pdf
File-Format: Application/pdf
Handle: RePEc:mnb:finrev:v:17:y:2018:i:2:p:124-145