Template-Type: ReDIF-Article 1.0

Author-Name: Alexandra Prisznyak
Author-Workplace-Name: University of Pecs
Author-Email: alexandra.prisznyak@gmail.com
Author-Person: 

Title: Horizontal and Vertical Value Creation in Bankrobotics and the AI-Washing Phenomenon

Abstract: Artificial intelligence, machine learning, intelligent robots and related innovative
technologies are emerging as driving forces that are reprogramming the traditional
remnants of the banking sector. The purpose of this groundbreaking study is to
localise the concept of bankrobotics, clarify the conceptualisation of bankrobotics
technologies and analyse their applications in banking. Their value creation is
interpreted along vertical and horizontal dimensions. On the basis of in-depth
interviews, the approach and implementation of their organisational adoption are
discussed, along with the factors inhibiting value creation. The author proposes
the classification of partner chain-based AI systems, the introduction of incident
databases and the establishment of disclosure obligations regarding investments
in bankrobotics, to avoid the spread of the AI-washing phenomenon in the banking
sector.

Classification-JEL: G21, O33
Keywords: artificial intelligence, bankrobotics, value creation, banking AI incident database, AI-washing
Pages: 97-122
Volume: 22
Issue: 3
Year: 2023
File-URL: https://en-hitelintezetiszemle.mnb.hu/letoltes/fer-22-3-st4-prisznyak.pdf
File-Format: Application/pdf
Handle: RePEc:mnb:finrev:v:22:y:2023:i:3:p:97-122