Template-Type: ReDIF-Article 1.0

Author-Name: Maria Torocsik
Author-Workplace-Name: University of Pecs
Author-Email: torocsik.maria@ktk.pte.hu
Author-Person: 

Author-Name: Laszlo Csoka
Author-Workplace-Name: University of Pecs
Author-Email: csoka.laszlo@ktk.pte.hu
Author-Person: 

Author-Name: Peter Nemeth
Author-Workplace-Name: University of Pecs
Author-Email: nemeth.peter@ktk.pte.hu
Author-Person:

Author-Name: Agnes Neulinger
Author-Workplace-Name: University of Pecs
Author-Email: neulinger.agnes@pte.hu
Author-Person:

Title: Changes in the Attitudes of Hungarian Shoppers in Times of Crisis

Abstract: The world is currently facing at least four simultaneous crises, including the still
relevant shadow of the Covid-19 pandemic, the consequences of the Russia-Ukraine
war, an economic crisis with significant inflationary pressures and a climate crisis
that has been a decades-long source of anxiety for many. Each of these crises
influences consumer and shopping behaviour and attitudes towards the future,
with spill-over effects on the work of economic actors. Our study aims to contribute
to an understanding of the relationship between crisis situations and shopping.
Our findings are based on the results of an online survey conducted between 7 July
and 20 July 2022. The online sample of 1,000 respondents is representative of the
Hungarian population aged 18-74 in terms of gender, age, type of municipality,
educational level and region. The aim of this study is to show how the four crises
affect attitudes towards shopping, while it also touches upon the role of pleasure
in shopping and the significance of anxiety about the future.

Classification-JEL: M31, M21, M30
Keywords: crises, consumer behaviour, quantitative research
Pages: 82-106
Volume: 22
Issue: 4
Year: 2023
File-URL: https://en-hitelintezetiszemle.mnb.hu/letoltes/fer-22-4-st3-torocsik-csoka-nemeth-neulinger.pdf
File-Format: Application/pdf
Handle: RePEc:mnb:finrev:v:22:y:2023:i:4:p:82-106