Template-Type: ReDIF-Article 1.0

Author-Name: T. D. Aswani
Author-Workplace-Name: EduSchool Academic Research and Publishers
Author-Email: aswanisajintd@gmail.com
Author-Person:

Title: Environmentally Conscious Consumer Behaviour and Green Finance: A Bibliometric Review of Emerging Trends

Abstract: This bibliometric review analyses 173 Scopus-indexed articles (1997 to April 2025) on environmentally conscious consumer behaviour (ECCB) 
and its links with green finance, using Bibliometrix and VOSviewer for performance analysis and science mapping. It distinguishes everyday consumption 
choices (eco-friendly goods, energy, food, mobility) from financial decisions (green deposits, loans, ESG products), positioning green finance, including 
central banks and the ESG strand, as the institutional supply side meeting ECCB demand. Willingness to pay, attitude-behaviour gaps and climate-finance 
literacy emerge as key pressure points. Output has accelerated since 2019; China leads in volume, the United Kingdom in citation impact, and Hungary ranks 
in the top eight. Bibliographic coupling reveals four streams: consumer decision factors, industry applications, pro-environmental technology adoption and 
product lifecycle. The review offers implications for financial institutions, central banks, regulators and marketers, plus a Research agenda at the ECCB 
and green-finance interface.

Classification-JEL: D12, G11, M31, Q56
Keywords: environmentally conscious consumer behaviour, sustainable consumption, green finance, green financial products, bibliometric analysis, VOSviewer
Pages: 49-78
Volume: 25
Issue: 3
Year: 2026
File-URL: https://hitelintezetiszemle.mnb.hu/sw/static/file/fer-25-3-st3-aswani.pdf
File-Format: Application/pdf
Handle: RePEc:mnb:finrev:v:25:y:2026:i:3:p:49-78